Led by chef and owner Chris Bruno, Chris's American Restaurant offered progressive American cuisine and achieved widespread recognition in Brookfield, Connecticut. Mr. Bruno implemented a modern menu and conducted renovations at Chris's American Restaurant to stay at the forefront of the restaurant industry. Today’s restaurants can use technology to stay competitive, engage existing customers, and attract new patrons. Technology experts at the 2015 Restaurant Innovation Summit recently discussed some of the technologies that restaurants are implementing, including beacon technology. According to the vice president of digital innovation at Brinker International, beacon technology helps restaurants connect with guests and potential customers in the area by functioning like GPS and notifying patrons of restaurant promotions. Additionally, a customer experience technology expert at Bloomin’ Brands explained that beacons, apps, and predictive marketing technologies can help restaurants customize the guest experience. With integrated customer analytic tools, restaurants can gain additional insight into guest preferences, which facilitates further customer personalization. Restaurant Innovation Summit speakers also noted that in-restaurant technologies, such as digital dashboards and tablets, help restaurants better meet customers’ needs.
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AuthorChris's American Restaurant (Fiddler's Restaurant in Brookfield, CT) delivered progressive American food enlivened by international and domestic regional influences to customers throughout the Brookfield, Connecticut, area. Archives
March 2016
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